Maytag

Maytag Corporation was a $4.7 billion home and commercial appliance company, headquartered in Newton, Iowa from 1893 to 2006, and now part of the Whirpool Corporation.
The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag. In 1925, the Maytag Washing Machine Company became Maytag, Inc. During the Great Depression of the 1930s, the company was one of the few to actually make a profit in successive years. At his father's death in 1940, Fred Maytag II, grandson of the founder, took over the presidency. During World War II, the company participated in war production by making special components for military equipment. In 1946, production of washing machines was resumed; in 1949, the first automatic washers were produced in a new purpose-built plant. In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. During the Korean War, the company again produced parts for military equipment, although washing-machine production continued. During the 1950s, the 'white goods,' or laundry appliance industry grew rapidly. Maytag first entered the commercial laundry field at this time, manufacturing washers and dryers for commercial self-service laundries and commercial operators. In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as General Electric, Whirlpool, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances. Since Maytag was much smaller than the full-line producers, the company decided to limit itself to the manufacture of washers and dryers, alongside ovens and refrigerators built by other companies, as a niche-market, premium-brand manufacturer. The company capitalized on its reputation by renaming its corporate address in Newton, Iowa, "One Dependability Square."

By 1960, Maytag had ceased marketing ovens and refrigerators, but later began once again to expand into kitchen appliances with its own design of portable kitchen dishwasher and a line of food-waste disposers. Upon the death of Fred Maytag II, the last family member involved in the company's management, E. G. Higdon was named president of the company, with George M. Umbreit becoming chairman and CEO. By the late 1970s, over 70 percent of U.S. households were equipped with washers and dryers, and with approximately 18,000 employees worldwide, the company was established as a dominant manufacturer of large laundry appliances. After the company's acquisition of Magic Chef, Inc., in 1986, a move which nearly doubled its size, the company acquired a new corporate name, the Maytag Corporation.

On April 1, 2006, the Whirpool Corp. completed its acquisition of Maytag Corporation. In May 2006, Whirlpool announced plans to close the former Maytag headquarters office in Newton, as well as laundry manufacturing plants in Newton, Iowa; Herrin, Illinois; and Searcy, Arkansas, by 2007. Following the Maytag closure, all administration will be in Whirlpool's headquarters in Benton Harbor, Michigan. The Maytag name will still be used on rebranded Whirlpool appliances. Most Maytag employees were terminated, and some were offered jobs in Benton Harbor. The board of directors of Maytag all received five years' severance pay. Former chairman and CEO, Ralph F. Hake, received two years' base salary and two years' target bonus under his severance agreement.

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