LG Groupfounder Koo In-Hwoi established LG Chemical Industrial Corp. in 1947. In 1952, LG Chem became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established Gold Star Co., Ltd., (currently LG Electronics Inc.) in 1958.
In 1959, Goldstar produced South Korea's first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky.
In 1995, so as to better compete in the Western market, the company was renamed "LG", the abbreviation of "Lucky GoldStar". More recently, the company associates its tagline "Life's Good", with the letters LG. Since 2009, LG also owns the domain name LG.com. It is now in the VB.com Internet Hall of Fame among 59 large corporations to own a two letter domain name.Since 2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display, and LG Philips LCD, but Philips sold off its shares in late 2008. . LG has a joint venture with Hitachi, Hitachi-LG Data Storage, which manufactures optical data storage products like DVD-ROM drives, CD writers etc. LG has owned the LG Twins baseball club since 1989. LG acquired American television manufacturing company, Zenith in 1999
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